Aurora Photo voltaic lays off 20% of staff after reportedly lacking development targets

Regardless of report development within the photo voltaic trade final 12 months, software program startup Aurora Photo voltaic has laid off 20% of its employees of about 1,000 individuals, TechCrunch has completely discovered.

The corporate, which gives software program to assist photo voltaic installers handle their gross sales, challenge design, and set up course of, has missed its development targets for the previous 12 months, a supply mentioned. Monday’s layoffs comply with a smaller layoff of round 20 individuals in November, they added.

Aurora Photo voltaic final raised $200 million in a Sequence D spherical that closed in February 2022, lower than 9 months after elevating a $250 million Sequence C. In whole, the corporate has raised $523 million, in line with PitchBook.

The corporate didn’t reply to a request for remark.

It’s potential that Aurora Photo voltaic hit stiffer headwinds than anticipated in California, the place adjustments in web metering led to owners getting paid about 75% much less for energy offered again to utilities. Whereas that hasn’t cratered demand for photo voltaic amongst single-family owners, it’s potential the brand new rules knocked it off its earlier trajectory.

The online metering adjustments generated a surge of curiosity final 12 months, in accordance to Aurora Photo voltaic’s knowledge, probably from owners hoping to get in earlier than the brand new guidelines took impact.

With web metering charges slashed, the state has determined to supply richer incentives for photo voltaic installations that embody batteries. However many door-to-door gross sales representatives, particularly those that work independently, aren’t as effectively outfitted to promote batteries since they require much more particulars a couple of house than photo voltaic alone.

To design and allow a battery system, gross sales reps need to calculate the family’s every day power utilization, measurement up the house’s electrical panel, and work out the place to place the batteries. Photo voltaic, then again, can typically be offered by satellite tv for pc images of a house’s roof and surrounding timber and buildings, from which software program can simply calculate how a lot energy a photo voltaic array can produce.

In consequence, smaller installers have been dealing with stress below the brand new regime. Whereas Aurora Photo voltaic says its software program is utilized by 90% of the highest 100 photo voltaic installers, it additionally has over 7,000 prospects, a lot of which probably fall within the lengthy tail of the distribution, people who say they’re below essentially the most stress. In whole, the California photo voltaic trade was estimated to chop 17,000 jobs final 12 months.

Leave a Comment