B2B vs. B2C is just not about who’s shopping for, however the way you’re promoting

I had a extremely attention-grabbing dialog with a founder this morning, who stated that round 70% of their gross sales had been to shoppers, and that the remaining was to companies. Within the context of a pitch, they requested, how ought to they inform the story of their B2B gross sales?

The straightforward reply is that this: You don’t. The reality is that whether or not you’re a B2B or a B2C startup, the story isn’t about who’s shopping for your product, however about how you might be promoting it. Nonetheless, getting your classification proper is essential as a result of it basically impacts your operational construction, advertising method and, most significantly, income channels.

Generally, founders body their enterprise mannequin solely based mostly on their goal prospects. Appears easy, doesn’t it? B2B if you happen to’re promoting to companies and B2C if you happen to’re coping with shoppers. Sadly, it’s not that easy. As alluring as this segmentation sounds, selecting between B2B or B2C ought to primarily be about how your gross sales methods are constructed.

Firstly, let’s deconstruct the everyday misunderstanding. B2B and B2C, whereas believed to be stark opposites in some ways, are usually not purely classes of audiences. As an alternative, they symbolize distinct gross sales and advertising methods that govern a startup’s method in the direction of viewers engagement, relationship administration, and income era.

Leave a Comment