San Francisco Giants change Cruise self-driving automotive uniform patch with one other GM model

The San Francisco Giants stated goodbye this week to a uniform patch that marketed Cruise and its robotaxis — the most recent fallout for the GM self-driving subsidiary and its controversial presence within the metropolis.

The advertising partnership, which was introduced in August 2023, will proceed, however with one other GM model. For the 2024 baseball season, SF Giants uniforms will present the Chevrolet brand with the “EV” in bolded orange. Chevrolet’s all-electric car portfolio contains the Chevy Blazer EV, the upcoming Equinox and the Chevy Silverado EV. The automaker lately stopped making the Chevy Bolt and Chevy Bolt EUV and paused gross sales of the Chevy Blazer EV over a software program drawback that impacts the infotainment system.

The uniform patch change comes a number of months after San Francisco-based Cruise misplaced its business allow to function robotaxis within the metropolis following an October incident that left a pedestrian caught beneath, after which dragged by, certainly one of its self-driving vehicles. Within the months since, Cruise co-founder and CEO Kyle Vogt resigned, 24% of its workers have been laid off, the Division of Justice and Securities and Change Fee have opened investigations and GM has scrambled to place the corporate again on observe with new management.

“Because the 2024 baseball season approaches, Cruise is transitioning our Giants advertising partnership, together with rights because the official uniform patch companion, to Chevrolet – holding it within the GM household,” an emailed assertion from a Cruise spokesperson reads. “Consistent with our mission to supply secure, dependable, accessible transportation, Cruise stays invested in its shared dedication with the Giants to develop tons of of electrical car chargers in ballpark parking amenities for event-goers and the general public.”

A spokesperson with the San Francisco Giants stated it was a “pure transition to make and was determined by all events.” When requested if Cruise would return to the uniform patch in 2025, the spokesperson stated “we have no idea at the moment.”

“It’s additionally alternative for Chevrolet, as they’ve a longstanding historical past of supporting MLB because the official auto sponsor of the MLB and sponsor of 14 groups within the final 20 years,” the San Francisco Giants spokesperson stated.

As a part of the unique deal, Cruise had agreed to put in greater than 100 electrical car chargers in Oracle Park parking amenities.

As TechCrunch famous final June, promoting advert house on the uniforms worn by skilled athletes is widespread observe in some sports activities. However it’s a more moderen phenomenon in Main League Baseball. The start of the 2023 season noticed seven of the league’s 30 groups promoting sponsorships, together with the San Francisco Giants.

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