The place intestine well being meets hypergrowth with Ben Goodwin from Olipop

Welcome again to Discovered, the place we get the tales behind the startups.

This week Becca and Dom are joined by Ben Goodwin, the co-founder and CEO of Olipop, a soda startup making low-sugar pop with probiotics. Goodwin talked about his foray into the soda area after working in kombucha and discovering the constructive impacts of taking note of microbiome well being. Goodwin additionally talked about:

  • How he balances being a CEO and nonetheless formulating all the brand new Olipop flavors himself
  • What it has been like fundraising for a riskier, and really saturated, client class like beverage
  • The corporate’s progress and the way it has been capable of safe a sizeable penetration in retail shops already

Within the outro, Dom and Becca discuss a bit concerning the firm’s advertising and marketing technique that leans closely on nostalgia. In addition they discuss concerning the questions they wished they dove into extra, like what the method was wish to get Olipop eligible for Medicare reimbursements. Plus, they speak about their relationship — and lack thereof — to the soda class on the whole.

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